Molson Coors is also the parent company to Vizzy hard seltzer.īoston Beer stock has dropped 33.3% for the year to date. has partnered with Molson Coors Beverage Co.įor Topo Chico Hard Seltzer. However, other companies in the hard seltzer business say the category is a growing one with continued potential.Īlso: Molson Coors is dropping 11 ‘economy’ brands including Keystone Ice and High Life Lightīeverage giants that normally specialize in soft drinks, have been dipping into the alcoholic beverage space as hard seltzer and other wine, spirit and cocktail alternatives gain popularity. Spiked Mountain Dew This week PepsiCo and Sam Adams brewer Boston Beer Company have announced they will be launching an alcoholic version of their popular Mountain Dew soda line. The new Dew will contain 5 percent alcohol by volume, and fall into the. Hard Mtn Dew will be produced in collaboration with Sam Adams bewer Boston Beer, and according to the companies, will have a slight citrus flavour. See: Has the hard seltzer boom gone flat? Boston Beer stock plunges as expected Truly sales don’t materialize Pepsi ’s announcement comes just months after its rival, Coca Cola, publicised their own Topo Chico Hard Seltzer. Traditional Mexican margaritas contain tequila, orange liqueur (in the form of triple sec), and. PepsiCo recently announced the sale of the Tropicana, Naked and other juice brands in a $3.3 billion deal.īoston Beer reported earnings in late July that sent shares down 18%, with executives admitting that they had “overestimated the growth of the hard seltzer category.” Normally, I stay away from bright green-colored cocktails because, based on experience, they. The 5 alcoholic drink is currently available in Tennessee, Florida, and Iowa.
(Photo: Hard Mountain Dew) In August, Boston Beer Company (which makes Truly, Sam Adams and Angry Orchard, among. Published on at 3:39 PM Courtesy of Mtn Dew The craze around turning beloved drinks into alcohol-infused beverages is showing no signs of slowing down. Earlier this year, PepsiCo launched Hard Mountain Dew in partnership with Boston Beer. PepsiCo is known for its namesake cola, Aquafina bottled water and Kevita sparkling probiotic and kombucha drinks. David Morrow Hard Mountain Dew is launching a Baja Blast flavor. Boston Beer brands include Sam Adams beer, Truly hard seltzer and Twisted Tea hard iced tea.
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